ALC Leadership Dashboard
Your complete system for planning and tracking a million-dollar year.
Complete these steps IN ORDER for best results. Each builds on the last.
Weekly Check-In
Submit your weekly numbers here for your personal production
Keller Personality Assessment & Big Why
Define your purpose, passion, and unique value. Start here - this is your foundation.
Start Here →Family First Calendar
Block out vacations and family time BEFORE planning your business year.
Plan Family Time →411 (Annual Goals)
Set your goals for the year: Financial, Business, Personal, Spiritual.
Set Annual Goals →GPS (Daily Actions)
Break your annual goals into what you need to do daily, weekly, monthly.
Calculate Actions →Monthly Tracker
Track what you're Reading, Leading, and Experiencing each month.
Track Monthly →My Leadership Area
Track your small group, initiatives, and updates in your area of leadership.
Manage Leadership →ALC Leadership Tools
Additional resources for Associate Leadership Council members
MREA Leadership Guide
The 4 MREA Models + breakthrough solutions when you're stuck.
Access Guide →H.U.G.S. Program
Agent care calls and community connection initiatives. Making a difference together.
Launch H.U.G.S. →Growth Tracker
Track referrals sent to the market center. Build your passive income through profit share.
Track Referrals →ALC Overview
See all ALC members' progress, goals, monthly trackers, and leadership updates in one place.
View ALC Overview →ALC Meeting Agenda
Running agenda notes for upcoming meetings. AI-analyzed to ensure all items are addressed.
View Agenda →Suggestions & Feedback
Submit ideas, feedback, and suggestions so everyone is heard.
Submit Suggestion →Command Reports Upload
Upload production reports from Command for automated gap analysis.
Upload Reports →Feeling Stuck?
Breakthrough solutions for every challenge: leads, time, income, conversion, systems, team, and more.
Get Unstuck →Step 1: Keller Personality Assessment & Big Why
Define your foundation before setting goals
Your Keller Personality Assessment (KPA)
What is THE most important area of your business? Where do you excel?
Your Big Why
WHY are you building this business? What's driving you?
Your Unique Value Proposition
What makes YOU different? Why should clients choose you?
Step 1: Keller Personality Assessment & Big Why
Before setting goals, define WHO you are and WHY you're building this business
Your Keller Personality Assessment (KPA)
What is THE most important area of your business? Where do you excel? What do you want to be known for?
Your Big Why
WHY are you building this business? What's driving you? Get emotional. Get specific. This is your fuel.
Your Purpose
What impact do you want to have? How do you want to serve your clients and community?
Your Unique Value Proposition
What makes YOU different? Why should clients choose you over another agent?
Your Passion
What part of real estate lights you up? What could you talk about for hours?
Step 2: Family First Calendar
Block out family time and vacations BEFORE planning your business year
"God, Family, then Business. When you get this right, everything else falls into place." - KW Culture
Annual Vacations & Family Time
What vacations, family trips, and important dates do you want to protect this year? List them here, then add to your calendar.
Q1: Jan-Mar
Q2: Apr-Jun
Q3: Jul-Sep
Q4: Oct-Dec
Weekly Family Commitments
What weekly commitments are non-negotiable? (Date nights, kids' activities, church, etc.)
4-1-1 Goal Planning
Set your annual goals and get your monthly and weekly targets automatically calculated
Annual Goals
Set your goals for the year. Choose how each is measured, enter your target, and your monthly and weekly breakdowns calculate automatically. All goals run Jan 1 – Dec 31.
Step 3: Monthly Targets
Based on your annual goals, here is exactly what you need to accomplish each month. Select a month to view.
Step 4: Weekly Targets
Here is what you need to accomplish each week this month to stay on track for your annual goals.
Step 5: Reflection
Honest reflection separates high performers from the rest. Take 5 minutes to assess what is working and what needs to change.
Activities and strategies producing results that should be protected or expanded.
Gaps or ineffective activities that need to be replaced or eliminated.
4-1-1 Plan Complete
Your annual, monthly, and weekly plan is saved. You are aligned and ready to execute.
Step 4: GPS Calculator
Calculate how many daily contacts you need to hit your income goal
Input Your Numbers
Your Conversion Rates
Industry standard: 10%
Industry standard: 50%
Step 5: Monthly Tracker
Journal what you're Reading, Leading, and Experiencing - Share with your ALC team
Lead by Example
What you're reading inspires. What you're leading matters. What you're experiencing shapes you.
Your Progress
Months Completed
ALC Team Journal Sharing
See what your fellow ALC leaders are reading, leading, and experiencing
MREA Calculator & Gap Analysis
Run your economic model and identify gaps in your business
[EXISTING MODELS.HTML CONTENT - MREA calculator with gap analysis]
Command Reports Analysis
Upload your production reports for automated gap analysis
Step 1: Pull Reports from Command
- Login to Command (command.kw.com)
- Go to Reports → Production Reports
- Download: YTD Production Summary (CSV)
- Download: Pipeline Report (CSV)
- Download: Lead Source Report (CSV)
Step 2: Upload Reports Below
MREA Leadership Guide
The 4 MREA Models + Breakthrough Solutions When You're Stuck
The Millionaire Real Estate Agent
Four proven models + Solutions for every challenge you face
The 4 MREA Models
1. The Economic Model
The foundation of every real estate business. Understanding your numbers is the difference between hoping for success and planning for it.
The Formula:
Leads → Listings → Pendings → Closings → GCI
Everything starts with lead generation. Without leads, nothing else matters. Your income is a direct result of the number of quality conversations you have about real estate.
Key Metrics to Track:
- Contacts: How many conversations are you having daily?
- Appointments: What's your contact-to-appointment conversion?
- Contracts: What's your appointment-to-contract conversion?
- Closings: What percentage of contracts close?
- GCI per Transaction: What's your average commission per deal?
2. The Lead Generation Model (8x8)
Consistent lead generation is the heartbeat of your business. The 8x8 system: 8 quality contacts per day focused on 8 lead sources.
The 8 Lead Sources:
The Daily Discipline: Time block 1 hour every morning for lead generation. Non-negotiable. This is your most important appointment of the day.
3. The Budget Model (Earn vs. Net)
It's not what you earn, it's what you keep. The Budget Model shows you how to structure your business finances for maximum profitability.
The Formula:
GCI (Gross Commission Income)
- Operating Expenses (30-40%)
- Taxes (25-30%)
= Net Income (Your Take-Home)
Recommended Budget Breakdown:
- Marketing: 10-15% of GCI
- Lead Generation: 5-10% of GCI
- Staff/Assistants: 10-15% of GCI
- Technology: 2-5% of GCI
- Office/Admin: 3-5% of GCI
- Continuing Education: 1-2% of GCI
Track Everything: You can't manage what you don't measure. Know your numbers monthly.
4. The Organizational Model (Build Your Team)
You can't scale alone. The Organizational Model shows you who to hire, when to hire them, and how to structure your team for maximum leverage.
The Hiring Sequence (In Order):
- Transaction Coordinator (TC) - Frees you from admin tasks. Hire when doing 12+ transactions/year.
- Buyer's Agent - Multiplies your transactions. Hire when turning away buyers.
- Inside Sales Agent (ISA) - Qualifies and nurtures leads. Hire when you have consistent lead flow.
- Listing Agent - Takes listings you generate. Hire when you're generating more listings than you can handle.
- Marketing Coordinator - Manages all campaigns and branding. Hire when marketing becomes overwhelming.
- Team Leader/COO - Runs the business so you can focus on growth. Hire when team hits 5+ people.
The Economics of Leverage:
Don't hire until the pain of NOT hiring costs you more than the salary. Track: Cost per transaction vs. Revenue per transaction. When you're turning away business or working 80-hour weeks, it's time to hire.
Goal Calculator
Calculate exactly what you need to achieve your revenue target
[GOAL CALCULATOR CONTENT - Revenue target → Units → Average price → Monthly closes]
Weekly Check-In
Submit your weekly numbers here for your personal production
Stay Accountable, Stay on Track
What gets measured gets improved. Submit your weekly update every Friday.
Step 7: My Leadership Area
Track your small group, initiatives, and updates in your area of ALC leadership
My Small Group
Track the agents you're coaching and their progress
Current Initiatives
Projects and goals you're leading in your area
Monthly Updates
Track what's happening in your leadership area each month
January
February
March
April
May
June
July
August
September
October
November
December
This Month's Wins & Challenges
Wins to Celebrate
Challenges to Address
Suggestions & Feedback
Your voice matters. Share ideas, feedback, and suggestions for our market center.
Submit a Suggestion
The best ideas come from the team. What should we start, stop, or continue doing?
All Suggestions
Recent suggestions from the team
No suggestions yet. Be the first to contribute!
ALC Meeting Agenda
Running agenda for upcoming meetings with AI-powered organization
Next Meeting
Add Agenda Item
Meeting Agenda
No items yet. Add items above.
HUGS Program
Helping Unite and Grow our Agents through Service - Pat Lydy's Culture Initiative
HUGS: Making a Difference Together
Agent care calls + Community connection = A culture that cares
What is HUGS?
HUGS is a culture initiative pioneered by Pat Lydy that focuses on two pillars:
1. Agent Care Calls: Regular check-ins with our agents to show we care, listen, and support.
2. Community Connection: Partnering with local nonprofits to give back to the community that sustains us.
Agent Care Calls
Make regular calls to check in with agents. Not about business - about THEM.
Call Template
"Hi [Name], this is [Your Name] from the ALC. I'm not calling about business - I just wanted to check in and see how YOU'RE doing. How are things going?"
Listen. Ask about family, health, challenges, wins.
Offer support. "Is there anything you need? Anything we can help with?"
End with gratitude. "Thanks for being part of our KW family. You matter to us."
Track Your Calls
A Nonprofit I Contacted That Would Be Interested in Partnering with Us
Track nonprofits you've reached out to that want to partner with our market center
ALC Overview
Complete view of all ALC members' progress, goals, and leadership activities
Kate Rice Leading Culture
Keller Personality Assessment & Big Why
411 Goals (Top 3)
GPS Numbers
What I'm Reading
What I'm Leading
What I'm Experiencing
Agent Referrals This Month
Checklist
1:1 Notes / Next Steps
Stacie Schlichtenmeyer Leading Growth
Keller Personality Assessment & Big Why
411 Goals (Top 3)
GPS Numbers
What I'm Reading
What I'm Leading
What I'm Experiencing
Agent Referrals This Month
Checklist
1:1 Notes / Next Steps
Lauren South Leading Finance
Keller Personality Assessment & Big Why
411 Goals (Top 3)
GPS Numbers
What I'm Reading
What I'm Leading
What I'm Experiencing
Agent Referrals This Month
Checklist
1:1 Notes / Next Steps
Carolyn Crooks Leading Agent Advocacy
Keller Personality Assessment & Big Why
411 Goals (Top 3)
GPS Numbers
What I'm Reading
What I'm Leading
What I'm Experiencing
Agent Referrals This Month
Checklist
1:1 Notes / Next Steps
Andrea Belford Team Leader
Keller Personality Assessment & Big Why
411 Goals (Top 3)
GPS Numbers
What I'm Reading
What I'm Leading
What I'm Experiencing
Agent Referrals This Month
Checklist
1:1 Notes / Next Steps
Aaron Hoover Operating Principle
Keller Personality Assessment & Big Why
411 Goals (Top 3)
GPS Numbers
What I'm Reading
What I'm Leading
What I'm Experiencing
Agent Referrals This Month
Checklist
1:1 Notes / Next Steps
Lee Prescott Managing Broker
Keller Personality Assessment & Big Why
411 Goals (Top 3)
GPS Numbers
What I'm Reading
What I'm Leading
What I'm Experiencing
Agent Referrals This Month
Checklist
1:1 Notes / Next Steps
Export Team Overview
Feeling Stuck? Here's Your Breakthrough
Every challenge you face has been solved by millionaire agents before you
Select Your Biggest Challenge
Click below to see the proven solution from The Millionaire Real Estate Agent
Not Enough Leads
Phone isn't ringing. Pipeline is empty. Need more prospects.
No Time For Anything
Drowning in tasks. Working nights and weekends. No work-life balance.
Income Plateau
Hit a ceiling. Can't break through no matter how hard you work.
Leads Don't Convert
Getting leads but they're not turning into clients and closings.
Everything Depends on Me
If you stop working, everything falls apart. Business can't run without you.
Can't Scale Alone
Want to grow but don't know how to build and manage a team.
Marketing Isn't Working
Spending money but not getting results. ROI is unclear.
Fear & Self-Doubt
Imposter syndrome. Fear of rejection. Lack of confidence.
Can't Justify My Commission
Clients push back on fees. You discount too easily.
Weak Database
Don't have enough sphere contacts. Database is messy or nonexistent.
Can't Get Listings
Only working with buyers. Need more listings for leverage.
Overwhelmed by Technology
Too many tools. Don't know what to use or how to use it effectively.
Growth Tracker
Track referrals sent to the market center and build your passive income through profit share
Every Referral Builds Your Profit Share
Help agents join KW. Build passive income. Grow our family.
Log a Referral
Track every agent you refer to KW